Better Business Writing Skills

This course will teach you how to use the power of words to change the way people think, feel and act. Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed writing skills that will propel your career to the next level.

This is not a technical course full of complex grammar. It focusses on the timeless principles that you can use to produce clear, powerful, persuasive writing.

The course starts by looking at what good writing is and at the evidence as to why writing well is so important. The course is then divided into three main sections: before you write (planning), while you write (writing), and after you write (editing).

Part One: Planning: In this section, I’ll show you what you need to do before you put pen to paper. We’ll ask the big questions you need to answer for everything you write:

• What is your objective? If you don’t know what you want, you’re unlikely to get it.

• Who is your reader? Only by understanding your reader and consciously writing for them can you achieve your objectives.

• What is your voice? Who or what do your words represent? Yourself, your boss, your company? Only by having a clear and consistent voice can you achieve your objectives.

I’ll then show you how to plan and structure your work to lead your reader from where they are to where you want them to be.

Part Two: Writing: In this second section, I’ll guide you through the building blocks of writing: words, sentences, paragraphs and the whole piece. I’ll show you how to choose the right words and put them in the best order so you can achieve your objectives.

In this section you’ll learn techniques both ancient and modern that will turn your words into a powerful engine for achieving your goals. We’ll look at the logic and emotion of your words and at establishing credibility with your reader. I’ll also take you through many of the most common mistakes that people make in their writing, and how to avoid them.

Part Three: Editing: In this section you’ll learn the vital art of editing. I’ll show you how to sharpen and smooth your first draft into something you can be truly proud of. I’ll show you how to test your words to see if they are clear, understandable and – most important - achieve your objectives.

Finally, I’ll share some of the techniques I use to be a productive and successful writer. I’ll show you how you can enter a ‘State of Flow’, where excellent writing comes easily, and how you can avoid ever suffering from writer’s block.

In each section, I’ll take you step-by-step through the techniques, tricks and habits that can transform your writing.

If you want to promote your business, excel in your career, and feel proud of your writing, Better Business Writing is the course for you.

So join tens of thousands of people already improving their writing skills and enroll now!